Long-time favorites never fail to delight! Sales Hub has been such a success that Frito-Lay is working with IBM to transfer its electronic handheld device functions — ordering, invoicing and warehouse management — into the app. Insight into each pain point's ROI informed Frito-Lay's decision about how to prioritize development. A Frito-Lay DTC site where "consumers can choose from more than 100 of their favorite Frito-Lay products from a variety of iconic brands like Lay's, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. The mobile app also provides helpful stocking instructions and planograms so that employees can make real-time adjustments to product inventory. Sales Hub provides Frito-Lay with real-time visibility into key operational and stocking metrics to drive field productivity and scheduling efficiencies. Last month, the multinational snack and beverage giant reported an earnings bump of 10%, in part because snack lovers loaded up on Pepsi and Frito-Lay products as they were preparing to hunker down for the long haul. The IBM Garage approach to digital transformation at Frito-Lay was successful because of the synergy between the two IBM Garage tracks: innovation and transformation. Your client / account manager will be in touch shortly to assist in providing more information. Retail stores weekly. Built on the Salesforce Commerce Cloud, Snacks to You allows smaller businesses such as bodegas and food trucks to order Frito-Lay snacks online. All things considered, the early days of the COVID-19 pandemic were relatively kind to PepsiCo.
In part, the process is complex because of the sheer volume of business that Frito-Lay operates. Moreover, consumers are increasingly demanding a mix of their old favorites intermingled with new, unique flavors. The enterprise has 69, 000 employees, of which 25, 000 are frontline sales employees like Sam who service more than 300, 000 retail stores weekly to replenish inventory, arrange displays and rotate stock to ensure freshness. Snacks to You is an advanced e-commerce solution, and Sales Hub streamlines frontline-employee delivery routes and provides drivers and managers with an efficient mobile app to improve performance and visibility. Frito-Lay's brands create smiles with every bite. With innovation built into its fabric, Frito-Lay is committed to constantly evolving its business to delight consumers.
The platform can also predict when retailers' inventory is low and recommend curated assortments. Snacks to You has 30, 000 active customers and is growing, with the platform being utilized to flex and adapt to shifts in demand. E-commerce solution has. These tracks created the framework for researching and testing solutions across the business when solving for pain points from either the employee or customer perspective. Retailers experience fewer out-of-stock scenarios and expensive rush shipments, and they are able to choose new products to feature in their stores. Frito-Lay and IBM co-created two solutions built on the Salesforce platform.
These were aspirational visions of user experiences that threaded through every aspect of the project. Whether you're looking to learn more about a long-time favorite or interested in trying something new, Frito-Lay has just the snack for you and your customers. Sales Hub, powered by Salesforce Service Cloud, unites the back office with the frontline, providing a seamless mobile experience for employees. To optimize productivity across its systems and better service retailers of all sizes, Frito-Lay worked to centralize and modernize its tools with Salesforce. Based in Plano, Texas, Frito-Lay External Link is a US subsidiary of PepsiCo Americas Foods and one of the largest manufacturers and marketers of snack foods.
Frito-Lay has annual revenues of approximately USD 18 billion and employs roughly 69, 000 people. Choosing to lead with a human-focused design approach, the IBM Garage™, team conducted nearly 1, 500 hours of user research and created roughly 40 personas. Long before hungry consumers rip into a bag of chips, an intricate process unfolds. The move makes sense for PepsiCo, especially when you consider the real possibility that Americans' buying patterns could be changing forever. They learned how employees were truly using the tools and documented pain points that the new technology would need to solve. The company today launched two new direct-to-consumer websites where customers can purchase food and snack items from its stable of brands. To align innovation and transformation efforts and make sure everyone was working toward a common vision, the teams established "Golden Threads. " The team ranked and mapped every pain point to ensure that the transformation backlog was prioritized based on user and business value. It's not like there's a start and stop to this transformation. They offer products in a variety of flavors and sizes to meet your specific needs.
We're on this journey and will continue as we evolve with our workforce. But the company withdrew its guidance for 2020, conceding that the coronavirus crisis and its economic fallout will create marketplace disruptions that will be impossible to predict. Whether or not the world really needs faster access to chips and dips while they're stuck at home with nothing to do is a separate discussion. Many consumers who have discovered the convenience of online grocery shopping during the pandemic will presumably keep shopping online even when it's over. Managers and employees can also access timesheets, make vacation requests and provide in-the-moment schedule adjustments. Once validated with a working minimum viable product (MVP), the transformation squads would use scaled agile practices to quickly build, test and deploy the solution that best met users' needs. IBM designers participated in immersive ride-alongs with Frito-Lay's frontline employees (like Sam) and spent time interviewing managers and shadowing merchandisers. Salty Snacks outperform, and with the right assortment and equipment, you can grow sales by 50%+! IBM Garage has helped fuel Frito-Lay's transformation with meaningful innovation. Salesforce Field Service Lightning ensures routes are appropriately serviced and creates a fluid communication channel between the frontline and dispatch, giving drivers and merchandisers the ability to quickly adapt and redirect resources when issues arise. PepsiCo says most items purchased on its new websites should arrive within two business days. The e-commerce platform helps customers simplify their ordering and delivery process while providing them with more expansive product offerings. About Frito-Lay North America. Now, as lockdowns stretch into their third month for many Americans—and consumer habits signal what could be a permanent shift toward online shopping—PepsiCo wants in on the act.
How a snack empire stays fresh. We'll let you be the judge. To maintain its momentum and commitment to innovation, Frito-Lay has expanded the IBM Garage Methodology across the Frito-Lay organization. With four of the top better-for-you brands in the market, Frito-Lay is here to help you grow incremental sales. Frito-Lay is now positioned to fully function in a virtual environment and quickly adapt to challenges that arise. The app is fully integrated with Frito-Lay's proprietary snacking insight AI engine, which means that it can use data-driven insights to make ordering suggestions based on seasonal preferences, regional trends and current events such as the Super Bowl. An agile culture feeds Frito-Lay's future.
Explore Frito-Lay's portfolio of salty snacks and get in-touch to take your assortment to the next level.
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