With black-lacquer packaging for everything from $20 lip glosses to inexpensive blotting papers, all displayed in calming, bone-color cases, Shu Uemura is perhaps the most starkly beautiful of the stores, if the most intimidating. Bottle of nail polish. Her tattooed and branded boyfriend stares coolly into the distance, contemplating a nonexistent horizon. Then again, a silvery nail polish she likes -- called, she thinks, Obscenity -- is one block south at Face Stockholm. With the flight of art galleries to Chelsea, beauty has become SoHo's new art -- or at least, that's how cosmetics retailers want consumers to think of it.
''Peace and a smooth complexion. Allan G. Mottus, editor of The Informationist, a cosmetics industry trade publication, confirms the disaffection. Whether beauty becomes as integral to SoHo as fish is to Fulton Market is an open question. If she might want a little of each -- comfort and firm skin -- presumably, she's on her own. Large nail polish bottle. Verb) Computers many purposes. If she walks due west, she can nab a favorite lip liner at Shu Uemura. ''And I promise you, men will feel comfortable shopping here, '' said Sherry Baker, vice president for international marketing. A PALE woman in black stands on the corner of Mercer and Prince Streets, twirling like a weather vane. Shu Uemura has a set of recessed light simulation boxes in the wall where the shopper can see how makeup colors, tested on the hand, look in outdoor, fluorescent and other light conditions.
By the end of the year, Helena Rubenstein plans to open a space on Spring Street, which will be both store and day spa. And they want to offer a form of artistic satisfaction, which means visual excitement, spiritual enrichment and lots and lots of people-watching. Later, she might have her skin exfoliated to the strains of Enya at Haven, a New Age day spa on Mercer Street. At this point, a confusing array of 5S products popped onto the screen. Adverb) You may already be able to program computers, or perhaps you would like to learn. Not the one Mayor Rudolph W. Giuliani fumes about, but rather the kind that plies toners, moisturizers and other forms of hope in a bottle. In the meantime, the great migration of single-brand stores to SoHo continues. Sephora's salesclerks, known as product consultants, are to be outfitted in unisex black tunics, and each will wear one black glove to ''showcase the product, like a jewel at Cartier's, '' Ms. Baker explained. ''People are sick of it. As Mr. Ledes put it, ''SoHo is going to be so overburdened with beauty, you'll be lucky if you can find a grocery store. ''The whole idea is to get individual brands out of the clutter of department stores, '' said John Ledes, editor and publisher of Cosmetic World, a trade magazine. Elaine Good, a makeup artist who has worked in cosmetics retailing and teaches at the Fashion Institute of Technology, says that the SoHo beauty outlets are setting themselves apart from department-store beauty counters by offering nonaggressive service. Shu Uemura, a Japanese makeup artist, opened his high temple of beauty on Greene Street in November. ''So why shouldn't we have our lipstick district?
The stores are even designed like galleries, with soaring spaces and high-tech installations. And in May, Shiseido politely muscled in with 5S (that stands for ''Five Senses'') on Prince Street. Terms in this set (38). One shopper, a fresh-scrubbed 30-something woman, stepped tentatively into the store, eyeballed the modelesque sales personnel and fled. Students also viewed. Within the rectangle bordered by Broadway, the Avenue of the Americas and Houston and Spring Streets, there are at least six day spas and nine beauty-product retailers, many of which sprang up in the last nine months. Something strange is happening in SoHo. She sits in the window painting henna designs on skin. ''The American woman has one quote, unquote, failing, which is a love of selection and variety, '' he said. Every store has its gimmick. Find each of these words and underline it. All the SoHo stores maintain that they are places where a shopper can experiment and play, although the play is supposed to be serious.
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Encouraging emails are always appreciated! Gear up to explore all that Iowa County has to offer! Happy Festival of Lights! Gather your mothers, friends, and families and enjoy a couple days of shopping and eatery that are unmatched anywhere else. Location: 100 N Lyon Blvd, Sioux Falls, SD. Popular items: Antiques, collectibles, new and used furniture.
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