Each channel has its own strengths and weaknesses, so it's important to test and see what works best for your community. Your website's search engine ranking will improve thanks to Pearl Lemon's SEO for assisted living facilities efforts. But all too often, companies have this happen within a series of meetings to hash out names, colors, style guides and press releases, yet forget to involve their digital marketing teams in the process. We found that by choosing a simple format of regional name + lake, they now have to compete with Google bringing up all the local county lakes in search results before bringing up their senior living community. When creating content, keep seniors in mind and make it something they would find interesting and useful.
Experiment with Different Strategies. Technical SEO Optimization. It is important to buils a presence on social media, since the potential prospects and their families will look up to the social media platforms to know more about the senior living community. Senior Living Web Design and SEO Services that WORK. For instance, she said sales staff teamed up with human resources and recruitment teams to find strategies that worked to improve retention of current staff, all while getting a leg-up on the competition. Get a Website that grows and changes with you. Download our checklist to compare these tactics to your community's marketing and sales initiatives for a quick way to start identifying improvements that will help attract new residents and increase occupancy. Or $10, 000 one time. Immediate surrounding areas. Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). The following is what we've learned about marketing Senior Living. Digital marketing is more cost effective than traditional marketing methods.
We may ask questions like: - Do you need to increase occupancy at particular locations or in certain parts of the country? Only the potential customers who know they need memory care will discover your facility. Blogging offers you the opportunity to provide your audience with useful information while positioning you as a trusted expert. Outline your vision and business objectives and unlock our website development and digital marketing plans that will help you succeed. Used Search Query Reports (SQRs) to decrease unfruitful traffic moving forward. SEARCH ENGINE OPTIMIZATION.
For over 10 years, we have provided marketing services for various types of Senior Living facilities. Here's more on what we did: Key PPC Results: 1075% YoY increase. We'll help you perform an online review campaign and provide you with a system to consistently generate online reviews. A Valuable Partnership.
SEO's second element is off-page SEO, which means placing content elsewhere that drives traffic back to your senior living business's website. Google will drop your ranking if you use the same keyword or phrase too many times, so stick to four to six uses per post. Today, Senior Living facilities use their own communication channels to reach their customers directly. Keyword, simply put, is just a descriptive of what people are typing into Google while searching—an important aspect of SEO. RESPONSIVE WEB DESIGN. Skilled Nursing Facilities.
While there are plenty of articles on the internet invalidating search engines, if you aren't considering your user's search behavior and skip keyword research altogether, it will likely result in zero organic traffic. Include contact information. Tailoring your site towards the people you want to reach. The total number of occupied seniors housing units within the 99 primary and secondary markets (889, 064) has surpassed its pre-pandemic all-time high of 875, 401 in the first quarter of 2020. Your website is one of your most important assets. Through our geographic strategy, we were able to drive more relevant traffic in-market and capture opportunity that was being lost to competitors and help King'sBridge reclaim their own backyard. That meant that we needed to penetrate the surrounding local region and combat national competitors bidding in this space. Don't rely on your staff's anecdotal recall to understand your marketing and sales initiatives' effectiveness. Our SEO experts are here to ensure all these factors are performing well and driving traffic to your website. With lots of factors and terminology involved, Inertia is here to help you navigate SEO and drive traffic and conversions to your website.
Today, if you want to rank for important keywords that drive qualified leads from search traffic, you need a properly designed and implemented SEO strategy. If any of these challenges are keeping you up at night, we can help. If you are a 'newcomer' to the keyword research wagon, be careful of using keywords and topics that are competitive. Events and tradeshows.
You can grab the attention of seniors as well as their loved ones and care providers. While some may find that printed ads work best to draw in seniors and their families, others may conclude that hosting on-site or virtual events work better to create interest. Email marketing: Email marketing is a great way to stay in touch with potential and current residents and keep them updated on what's happening in your community. It's estimated that by 2030 20. Create and promote videos that help increase your online presence. Keeping location in mind is important when conducting your keyword research. Key Results: 59% YoY increase.
You can use your blog to provide useful information like how to downsize, how to stay healthy as you age, how to find the right senior community and how to find work as a senior. Local listing management and review management. This made it difficult for King'sBridge to optimize their website for local search and to target their advertising campaigns to reach the right people. When writing blog posts, for example, address common questions and concerns seniors have about retirement living. Analytics & Reporting. By integrating social media into sales, Flaig Smith said sales staff can easily leverage those engagements to go along with the ability to "tell a story" of what residents can expect at a community. But building digital sophistication is helping to accelerate occupancy growth in 2022 and beyond, even as those restrictions are no longer in effect. 5 sales tactics to convince your prospective residents to move in. Is your website easy to navigate, even for someone who's not tech savvy? After understanding your brand and creating a strategy, we focus on aesthetics – like making sure a potential customer's first impression online is representive of you.
We act as an extension of their inhouse marketing efforts, advising on digital strategy to help them meet their admission goals.
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