Approximately 17, 000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. Available in a gallon jug, this gallon whole milk is perfect for families. Our farmers pledge: No artificial growth hormones*. Milk fat level: Whole. Standing inside a massive milk plant for the Alta Dena brand the company owns in California, Scozzafava explained Dean Foods doesn't want to lose the brand equity in its local brands. Milk, Lowfat, 1% Milkfat. Origin: Made in the USA or Imported. Connect with shoppers. Enjoy the wholesome goodness of Dean's Dairy Pure Whole Milk anytime. In a unique branding experiment, it will combine the DairyPure name with the local name on all labels and regional advertising. For recipes, local retailers, the full line of products and to learn more about DairyPure's exclusive Five-Point Purity Promise, visit, and find DairyPure on Facebook and Pinterest. For great recipe ideas, visit. Enjoy our buttermilk in your favorite recipes and try all of our DairyPure products.. Grade A. Pasteurized.
As your trusted dairy, we're passionate about the purity of our creams. "Starts pure, stays pure, DairyPure, " the ad says, before one cow replies, "Like, moo. Virtual Cooking Classes. Dean Foods® is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk. Lookup Foods, Home and Beauty Products. Try all of our DairyPure products.. Dean's Dairy Pure Light Cream. DairyPure used on lactose-free and school milk products. "At launch we knew DairyPure would be a powerful brand, and this recognition reinforces that consumers appreciate the benefits of the only milk backed by our exclusive Five-Point Purity Promise that is delivered fresh from their local dairy, " said Greg Schwarz, Vice President of Marketing, Dean Foods. Another benefit to owning a national brand is that it opens up promotional opportunities with marketers of products in adjacent categories, like breakfast cereals and cookies, Schwarz said. Our farmers pledge to never use artificial growth hormones, just like we promise to always deliver quality dairy products from farm to fridge. Please note that some foods may not be suitable for some people and you are urged to seek the advice of a physician before beginning any weight loss effort or diet regimen. Those factors make Dean all the more determined. The spending will be in the millions of dollars, but Schwarz declined to specify an exact number for competitive reasons.
The company has done similar co-branding in the past when it created TruMoo chocolate milk. "IRI's Rising Star analysis has a strong history of providing an early heads-up on the New Product Pacesetters of the year to come, " said Larry Levin, Executive Vice President, IRI. Scozzafava said chocolate milk sales have since grown "exponentially. " Dean's DairyPure Milk, Whole. Other Products Made by Dairy Pure.
As for freshness, the distance from dairy plants to retailers is less than 100 miles. State of Readiness: Ready to Drink. Vitamin A & D. Since 1925. Dean's Dairy Pure 2% Reduced Fat Milk. He would only reveal the ad spend is in the seven figures. In an interview with Dairy Foods, Dean VP of Marketing Greg Schwarz said DairyPure is the first nationally branded fresh white milk product. To speak to consumers about the brand, Dean uses a "Five-Point Purity Promise:". A trusted brand for more than 75 years, Dean's always delivers fresh, delicious and wholesome products. View Company Directory. Any half gallon of McArthur Egg Nog..
DALLAS, May 13, 2016 /PRNewswire/ -- DairyPure® milk, a product of Dean Foods Company (NYSE: DF), has been selected as one of ten Rising Stars by Information Resources, Inc. (IRI), the leader in delivering powerful market and shopper information. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. It is a similar strategy to TruMoo, Dean's chocolate milk brand that was launched nationwide in 2011 and 2012. CONTACT: Corporate Communications, Sayeda Mahler, 214-721-7766 or [email protected]. Enjoy whole milk on your cereal, in a smoothie or in baked goods.
Dean Foods launched DairyPure approximately one year ago in an effort to revolutionize the milk category as the country's first national branded fresh white milk brand. Starting Monday, a national ad campaign will launch in print and TV for DairyPure, which places all of the milk produced at Dean's 30-plus regional dairies under one label. "It's the best of both worlds, " he adds. The company thinks having one national brand is a win for grocery stores running ads for milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, and DairyPure®, the first and largest fresh white milk national brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®, Garelick Farms®, LAND O LAKES® milk and cultured products**, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, PET®***, T. G. Lee®, Tuscan® and more. As an IRI 2016 Rising Star, DairyPure is among the highest-performing and hard-hitting launches of the current year and it is setting the tone for those that will follow. Weekly Ad Grid View. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. Vitamin D. Happy holidays! Scozzafava said DairyPure is the biggest branding initiative in Dean's history.
Backed by an exclusive Five-Point Purity Promise®, DairyPure milk ensures its milk starts pure and stays pure. Swirl the goodness of our Light Cream into your favorite recipes. In a CNBC exclusive, the company revealed it is pouring resources into creating a single national brand for so-called "white milk. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Creamy and delicious, this whole milk has 10% of the daily value for vitamin D and 20% of the daily value for calcium per serving. As milk falls out of favor with consumers, Dean Foods is determined to make the white beverage sexy again.
Vitamin A & D. 37% less fat than regular milk. The cow's diet is based on standards in the Food and Drug Administration's Pasteurized Milk Ordinance, Schwarz said. Scan products and share ingredients. Dairy products include food items such as yogurt, cheese and butter. All trademarks, copyright and other forms of intellectual property are property of their respective owners. He added the company is evaluating a similar strategy for its cultured dairy products and ice creams. Grade A. Pasteurized. 5 billion brand, making it one of the top consumer packaged goods lines in the U. S. "This is a category that really needs innovation and news, " said Dean Foods' Chief Commercial Officer Ralph Scozzafava. The milk, sold in four fat levels in plastic and paper containers, uses the DairyPure logo along with the regional brand (such as Alta Dena, Deans, Garelick Farms, Mayfield or Meadow Gold).
"Of the thousands of food and beverage products launched that have already entered the market this year, only 10 of the most powerful market entries are selected for this prestigious honor. Plant number stamped above. Still 24 ounces in a fridge-friendly package. Following a successful test in New England with Garelick Farms, Dean Food Co. has rolled out DairyPure to all of its 30-plus regional brands. Dean will support the brand with broadcast and cable television spots, print advertising, digital and social media ads, and public relations. 5 billion consumer packaged goods brand.
Item Number (DPCI): 284-02-0575. Whole milk is also excellent when used in recipes like baked goods, soups and sauces. No artificial growth hormones (No significant difference has been shown in milk from cows treated with the artificial growth hormone rbST and non rbST treated cows). The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is used by license. Made with fresh cream from our dairy. Advantages of creating a national brand for Dean include speaking with one voice and buying national advertising, Schwarz said. Weekly Ad Page View. Vitamin D. A gluten free product.
That's why we hold our buttermilk to the highest standard. "I think cookies and milk is a natural, pick your favorite brand. " The company first worked with its regional brands to transition to a common label in 2014. Cold shipped from your trusted dairy.
Any additional pictures are suggested servings only. Package Quantity: 1. Cold shipped fresh from your local dairy. He said such categories could include cookies or cereals. 5: Five Point Purity Promise. Community Involvement. All milk is tested for antibiotics. And nothing makes our farm families happier than nourishing yours.
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