Reduced ACoS and increase ROI of PPC campaigns: getting people to click on your PPC campaign is one thing, inspiring them to buy the product another. Click on 'Start Creating A+ content'. We will talk about a simple cost-benefit analysis later to determine when it pays off to put in the effort to create Enhanced Content for your product listings. Another great Amazon Storefront benefit is that you have a captive audience because it doesn't display your competitors alongside you on the page. What is Amazon Enhanced Brand Content (EBC) / Amazon A+ Content?
If your conversion rate goes down, it is an indicator that your content is not performing well. After adding your Amazon A+ content to a product listing it is important to keep an eye on the conversion rate to understand whether the additional content is performing well or not and hence measure success. Let us know via our contact page. If this applies to you, you can add A+ Content to any product within your approved brand catalog. Visually pleasing for consumers to skim for key information.
Once that is done, all you have to do is hit "Submit for approval" and your A+ content will be out of your hands. There are a few different modules available in Seller Central. This A+ Premium Content from Huggies does a great job of showcasing the premium yet practical aspect of their brand. 4) What type of modules can I add to my EBC and how many can I add per EBC? You no longer have to follow a strict template with questions about how you got your start, what makes your products unique, and why you love what you do (though you can still answer those questions if desired). If you're wondering how to take into consideration your conversion rate. Sometimes less is more. You can also find a detailed Amazon listing optimization guide which you can apply to your Kindle listings. 5) A+ Premium Content "In the Box". NOTE: Most customers will not read long blocks of text in your A+ content, so leveraging image blocks to sell your product visually is key. This A+ Premium Content example from Bose showcases the product or feature comparison. Learn more and book a call with Lab 916. Who Can Create Amazon A+ Content? We'll talk further below about some strategies authors could use this space for, but in general it offers a lot of new possibilities, and visual flexibility to your book's sales page.
The example below shows clearly how Amazon A+ Content helps put the features and benefits of a product into the spotlight. Branding on Amazon is already very limited - A+ Content is where you can let it all out. Who can use the new A+ Experiments feature? Where Does Amazon Premium A+ Content Appear? Amazon notes: "Access to Premium A+ is granted at the end of each month. Change the voice of your text according to who you think your target audience is. Good design principles and copy editing skills will be useful here. Request free analysis.
Brand Logo & Description. It is also important to ensure that the copy corresponds with your images to create a good flow. 3) What's the difference between Amazon EBC, A+ Content, A++ Content, and Premium A+? If you ever thought you could sell more on Amazon and beyond, let's talk. Enticing images paired with quality content can encourage consumers to hit the Buy Box. These are required by Amazon.
Tips for creating effective A+ Content? With A+ Content providing consumers with detailed information they need, you can expect fewer returns after the purchase. Logos from other organizations. Drive Sales With Better Product Images, Videos and Text. It really is as simple as selecting a module and entering your content. Suitable for premium visuals that reduce character count|. Answering common EBC questions: 1) Is EBC indexed by Amazon? This tells you the projected amount of incremental units and sales in the best, most likely, and worst case. What Is A+ Content on Amazon.
Amazon A+ content transforms an existing Amazon product listing into a sales converting powerhouse while also boosting visibility in Amazon product searches and reducing ACoS in Amazon advertising. We've discussed the implications for authors, and brainstormed various ways this could be implemented. Show what's unique about your company and products. Along the carousel, you can highlight your brand's story and values while displaying a good portion of your product catalog. These are used in bullet point form to list features and information about the brand. It is similar to EBC and A+ but has more features on offers like HD videos and more advanced product descriptions. As stated earlier, it also helps increase sales and ROI. Improve reviews and reduce return rates. Technical Specifications: This is a table that allows you to add various technical specs to your A+ content. To help you do that, Amazon has been giving companies more branding tools, such as A+ Content and Storefronts, where savvy brands can create content that helps drive conversions. A better conversion rate leads to more sales and more sales lead to better rankings. Fewer returns means more satisfied consumers.
A++ Content is an invite-only feature and is way better than EBC (and expensive, too! Our diverse array of career opportunities span these multidisciplinary verticals: - Amazon Advertising. Our AMS Amazon experts help guide you through Amazon A+ Content that's all about your company's process and products. The relatively recent change of name from Enhanced Brand Content to Amazon A+ Content highlights the alignment of enhanced content for sellers and vendors. For those who have more complicated timelines to your series or group of series, an image of a timeline could be great potential. First and foremost, it is the best way to attract attention to your product and build awareness and loyalty for your brand. On the other hand, recent updates have made the Brand Story feature much more visually appealing. If you're having a hard time choosing ASINs, start with your top sellers. The Primary Benefit: This module is best for branding. Amazon A+ Content is the tool that enables brand owners to describe product features in an advanced way: add detailed descriptions, charts, videos, high-quality images, custom copy (e. g. brand stories). Over the duration of the experiment, Amazon compiles information on the percentage change of units sold after the 'change' in content. So if a seller uses it without proper authorization, it is a serious violation. Apart from the eligibility criteria, it seems that the only difference that persists is the Premium A+ Feature (video, interactive content) only vendors have access to - at a considerable price.
Amazon approves or rejects the EBC within seven days. Discover how we can surge your sales and return over investment by reaching out to our market experts, available 24 hours a day, 7 days a week, 365 days of the year. If your EBC is rejected, Amazon will state the exact reason for EBC rejection. Our Amazon experts use customized strategies -- including Amazon store search engine optimization -- as part of Thrive's Amazon account management to help your business get up and running quickly. Whether navigating economic downturns, implementing cutting-edge bidding strategies, or integrating marketing automation, these experts are at the forefront of the industry, redefining what it means to be a trailblazer in tech. Your brand vs your competitors: Your EBC should tell the story of your brand.
If you try to include anything about attractive deals, free shipping, or reduced pricing, you will be rejected. Keep scrolling for a full breakdown of how to build A+ content. Keywords are the building bricks of any product listing and A+ content. Tell a story that helps readers understand more about you and/or your books. This is important to know, as it is a strong indicator that the content is not tailored to your target audience. The possibilities here are endless. When selling on Amazon, you have to compete and stand out among millions of sellers. Meet Jon M. Jon, Senior Design Technologist for Amazon Search, is a photography and music aficionado. Why does Amazon Enhanced Brand Content get rejected? Addressing this straight away not only answers the question, but increases the perceived value of the purchase by beautifully showcasing everything that comes with the product.
Although your text description won't show on the detail page, it will still be indexed from the backend. KDP doesn't seem to be slowing down in their rollout of new features here and there. This is especially relevant for products that combine multiple features and functions and can solve a variety of needs at once. Make use of the image crop and scale option in the content creator to make sure your photos look and feel good. Cluttered product pages deter consumer interest; optimized content and formatting entices it. Attempts to mimic Amazon logos. Step 6: Review and Submit. Since you can now show related products through the ASIN & Brand Store module, this section can help with displaying more of your Amazon store too. After that, click 'Next: Review and Submit. ' Buying decisions are influenced by A+ Content, which better conveys the value of your products through the use of multimedia.
How To: Tie A Bikini Top | 8 Ways To Wear A Bikini. One of the easiest and most popular looks is crossed over the chest. Thanks to the Nico Top 's adjustable neck and side ties, you can wear it several different ways to make it your own. Wondering how to tie bikini tops like your favorite icons?
You can buy a few classic tops without spending to much money and the possibilities of rocking each time an awesome look are high. The Scoop Neck Look. As you can see there are plenty of different ways you can rock your bikini tops. Triangle bikini top in floral print and sunny hues you can wear as your mood takes you. Here's a quick video! Style these with their matching bottoms (the Eclectic Shore Side Tie Hipster Bottom and the Mediterranean Breeze High Waist Bottom) for coordinated looks.
This season's bestselling Xena halter neck bikini top, as previously seen on Kendall Jenner, Kourtney Kardashian, Khloe Kardashian, and Kylie Jenner (just to name a few), has multiple options when it comes to tying and styling. Here's how to do it: - Turn your bikini upside down. Pair it with a thin turtleneck and a pair of jeans. Step 1- Flip your bikini upside down, and pull the cups along the bottom strap towards the ends. The Kaia & Milla is perfection for achieving multiple on-trend looks. A triangle top and g-string swimsuit is great for both adjustability and creative tying methods because it features string-ties on the top and bottoms as well as a sliding top feature that allows you to control bust coverage. Usually, for the same reason, I avoid bandeau tops. Cross the neck-straps before you tie them around your neck. Pull down the cups and tie the top two strings behind your back. Show your front some love with this style. Finally, tie the neck ties around your back into a bow. The back of your bikini can look interesting too! Having said that, not all of them are ideal for creative twists and ties. You can do the same as the previous look, but make a crossing of the straps that go all the way to the nape of the neck and tie it behind.
5 Alleviate neck pain with The Crossed Back. The Cross-Neck Look. Tie the remaining strap between your chest. It's most suited for smaller cup sizes – or, how I use it, for movement-free tanning sessions when I want to avoid tan lines. Tie the open string at the front into a bow – et voilà. Neepa SikdarNeepa Sikdar is a Personal Stylist and the Founder of Accessible Style. Plus, our eco-friendly bathing suits are reversible so you can get multiple looks with one piece. Free Society mix and match multiway triangle bikini top in black and white swirl. If you're looking for top quality, Guttermann is my all-time-fave thread brand.
Tie them together in the back and you have just created a fun, strapless bikini top look with a cute peekaboo effect in the middle. Practical or trendy? There's no shortage of swimwear out there, but the DD+ options but it tends to be frumpy; weighed down with cumbersome under-wiring and extra thick straps. Secure the top strings in a single knot at the nape of your neck. Now that you understand why a triangle bikini top will be the best choice for your summer collection, we've rounded up our top picks for you: The Cannes Top. Then, take the straps facing down and cross them in front of your body, bringing them to the back and tie a knot. Instead of the point of the triangle pointing upwards toward your head, you can flip it upside down so that the points of the triangle face your back, and the chest straps create a halter around your neck. Topshop mix and match double strap triangle bikini top in leopard print. If you linger at the beach after dark, just toss on a long skirt or wide-leg pants and take your bandeau top into the moonlight for a breezy day-to-night ensemble. As she says, it's sweet and edgy at the same time, that's why it's her go-to look when she's wearing the Martini Top. Not only is this more flattering and supportive, but it also gives that edgy look.
Marisa Petrarca, Beauty and Style Editor: I admit that I have managed to put on a bikini upside down before by accident, out of sheer confusion. We love a bow for a flirty vibe. ASOS DESIGN mix & match crinkle upside down triangle bikini top in khaki. It's easy to achieve, offers ample support, and even takes away the painful pressure halter-ties can put on your neck. Explore as many options as possible!
Secure as you would normally. Since the Martini Top has lots going on already, we suggest you pair it with something simple that slays. You should wind up ruching along the wider bottom of the bikini cup, creating a ruched, scoop-like shape across your chest. You don't have to spend hundreds to nail the glittery bikini trend swimwear brand Oséree is so well known for – this shimmery River Island number is a fraction of the price. This Weekday number would look just as good by the pool as it would with denim shorts at a day festival. Squish the triangles close together, leaving about an inch or so in between. Grab the ends of the bottom string and bring one over your right shoulder and one over your left shoulder, then tie each end to the top string.
By choosing reversible bottoms, and different accessories such as large ruffles, small ruffles, short sleeves, long sleeves, ruffle belts and much more, you can create upp to 10 different looks, which means you get up to 10 Swimsuits in One! Make sure you can still breathe and move around before heading out in this look.