The store's design is, to say the least, arresting: the womblike circularity of the displays; the black, white and red color scheme; the laptop computers (for finding product information on the Internet), and the cavernous space make the store seem like a cosmetics mother ship built by the engineers of the Starship Enterprise. This was probably not how he planned to spend his day. Origins is so environmentally friendly that one willowy blond shopper wondered aloud why the green-and-khaki-clad staff members were impersonating forest rangers. Makeup Forever, for instance, lures strollers inside with a woman whose indigo toenail polish matches the jeweled bindi on her brow. Nail polish in square bottles crossword clue. If she might want a little of each -- comfort and firm skin -- presumably, she's on her own. ''That's what the whole world wants, really, '' she murmured. Not the one Mayor Rudolph W. Giuliani fumes about, but rather the kind that plies toners, moisturizers and other forms of hope in a bottle. Within the rectangle bordered by Broadway, the Avenue of the Americas and Houston and Spring Streets, there are at least six day spas and nine beauty-product retailers, many of which sprang up in the last nine months. Students also viewed.
''The meatpackers have their district, the financial guys, the garmentos, the flower people -- they all have theirs, '' said Marcia Kilgore, owner of Bliss Spa on Broadway. Find each of these words and underline it. Every store has its gimmick. Nail polish in square bottle crossword. Something strange is happening in SoHo. Then again, a silvery nail polish she likes -- called, she thinks, Obscenity -- is one block south at Face Stockholm. A PALE woman in black stands on the corner of Mercer and Prince Streets, twirling like a weather vane. With the flight of art galleries to Chelsea, beauty has become SoHo's new art -- or at least, that's how cosmetics retailers want consumers to think of it. But the creepy Zen calm is perhaps the appropriate ambiance for Mr. Uemura, a man given to pronouncements like, ''Listen to the voice of your skin'' and ''There is a circle to beauty.
Sephora is only the latest and most ambitious of beauty retailers to head to the area better known for canvases by Eric Fischl than for facials. She sits in the window painting henna designs on skin. ''In a department store, you're assaulted by women spraying you with perfume and almost forcing you into a makeover in an effort to sell, sell, sell, '' she said.
Later, she might have her skin exfoliated to the strains of Enya at Haven, a New Age day spa on Mercer Street. Shu Uemura, a Japanese makeup artist, opened his high temple of beauty on Greene Street in November. A young visitor from Denmark, she's in hot pursuit of beauty, but she's not sure where to start. Other sets by this creator. Photographs of ethnically diverse models line the walls.
''The American woman has one quote, unquote, failing, which is a love of selection and variety, '' he said. ''So why shouldn't we have our lipstick district? And they want to offer a form of artistic satisfaction, which means visual excitement, spiritual enrichment and lots and lots of people-watching. The skin trade has moved in.
''An effort to bring the benefits of natural beauty to blind and partially sighted people, '' the store's catalogue explains. Whether beauty becomes as integral to SoHo as fish is to Fulton Market is an open question. Lee ignored them, opting instead for the $10 bottle of Charm glitter powder she was going to buy to begin with. The stores are even designed like galleries, with soaring spaces and high-tech installations. Jacalyn Lee, a woman with delicate dreadlocks gathered in a ponytail, hunched over one of the store's many computers the other day, her brow furrowed in concentration. ''And I promise you, men will feel comfortable shopping here, '' said Sherry Baker, vice president for international marketing. Nail polish in square bottle. She mutters, stepping forward, then abruptly swings around 90 degrees. ''The one-brand stores will have a great difficulty in surmounting that historic habit. The computer suggested words for how she was feeling, or wanted to feel. Recommended textbook solutions. Terms in this set (38). Verb) Computers many purposes.
''Since the early 90's, department-store traffic has continually slowed, '' he said. The biggest news along Skin Row, as the new cosmetics district has been dubbed by the beauty industry, is next week's opening of Sephora, France's largest perfume and cosmetics retailer. ''Peace and a smooth complexion. ''We're for the soul, as well as the body, '' Beth Ofier, Face Stockholm's store manager, insisted, echoing the sentiments of many others who hawk blusher. L'Occitane, a skin- and hair-care company from Provence, opened a branch on Spring Street in October. For example, ''energizing sense'' products are for a woman who wants extra power and firmer-looking skin; ''nurturing sense'' products are for one who craves comfort and nourishment.
In the meantime, the great migration of single-brand stores to SoHo continues. Her tattooed and branded boyfriend stares coolly into the distance, contemplating a nonexistent horizon. And in May, Shiseido politely muscled in with 5S (that stands for ''Five Senses'') on Prince Street. ''People are sick of it. Finally, ''peace'' and ''smooth complexion'' drifted by in little word bubbles. Perhaps someone will one day write a dissertation about this philosophy, but suffice it to say that it has to do with how you want to feel and knowing which products will help you feel that way. Ms. Lee hesitantly clicked on phrases like ''revive your spirit, '' ''need willpower'' and ''empowering. '' By the end of the year, Helena Rubenstein plans to open a space on Spring Street, which will be both store and day spa. Recent flashcard sets. Outlets for Mac Cosmetics, Aveda and Origins -- all owned by the Estee Lauder company -- have been around for years, but since last fall, the competition has gone into overdrive.
Perhaps more than any other place, Shu Uemura takes this philosophy to heart. At this point, a confusing array of 5S products popped onto the screen. One shopper, a fresh-scrubbed 30-something woman, stepped tentatively into the store, eyeballed the modelesque sales personnel and fled. ''I don't think the single-brand stores can succeed economically, '' Mr. Ledes of Cosmetic World said, adding that Sephora seems to have the best chance in SoHo for long-term success. The SoHo stores are going to great lengths to distinguish themselves in the eyes of consumers, even though almost every one, echoing the industry's marketing catch phrases, says it is ''about color, '' ''about choice'' and ''about creativity.
But she was pleased, and rubbing the powder on her arms, she returned sparkling to the streets of SoHo. Elaine Good, a makeup artist who has worked in cosmetics retailing and teaches at the Fashion Institute of Technology, says that the SoHo beauty outlets are setting themselves apart from department-store beauty counters by offering nonaggressive service. ''Notice that everything in this store is circular, '' said Kim Ryan, the store manager, who sports a circular tatoo around her bicep that reads, ''That which doesn't kill makes us stronger. It seems it's no longer enough for makeup to make a woman simply look better. If she walks due west, she can nab a favorite lip liner at Shu Uemura. Pronoun) Without society would be considerably different. With black-lacquer packaging for everything from $20 lip glosses to inexpensive blotting papers, all displayed in calming, bone-color cases, Shu Uemura is perhaps the most starkly beautiful of the stores, if the most intimidating. Ms. Lee eagerly clicked on both. All the SoHo stores maintain that they are places where a shopper can experiment and play, although the play is supposed to be serious. ''The whole idea is to get individual brands out of the clutter of department stores, '' said John Ledes, editor and publisher of Cosmetic World, a trade magazine. At Shiseido's 2, 700-square-foot 5S, a mid-price cosmetics line geared toward women in their 20's and 30's, there is the muted sound of running water coming from somewhere. The first of 14 planned American outlets, the Sephora at 555 Broadway is a 9, 000-square-foot behemoth selling strictly up-market brands. As Mr. Ledes put it, ''SoHo is going to be so overburdened with beauty, you'll be lucky if you can find a grocery store.
Allan G. Mottus, editor of The Informationist, a cosmetics industry trade publication, confirms the disaffection. There are magazines to read, and there is icy lotus tea to sip, as a ''beauty partner'' -- please, not a salesclerk -- materializes from seemingly nowhere to explain the 5S philosophy. Shu Uemura has a set of recessed light simulation boxes in the wall where the shopper can see how makeup colors, tested on the hand, look in outdoor, fluorescent and other light conditions.
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