Intelligent Technology. Here are 10 proven marketing and sales tactics that consistently help senior living communities improve occupancy. Here's how that played out across 3 rebranding campaigns just in the first half of 2022 alone: A senior living community was looking to rebrand and brought in the Attane SEO team on the 2 final contenders for the new name.
Those engagements can help tell the story of a community, said Julie Podewitz, founder and CEO of Grow Your Occupancy. Someone with a real understanding of Senior Living would know the differences between the following: - Continuous Care Retirement Community. Once the copy and design are approved, our developers make the magic happen. Finally, it's important to experiment with different strategies and find what works best for your community.
Dedicated Account Manager. Chances are your potential residents and their families are always on the go. When people see good reviews, they are far more likely to go to your senior community site and contact you. SEARCH ENGINE OPTIMIZATION. Your custom website is built from scratch using WordPress's content management system to provide optimal design, care, and functionality on every project. Meaning if you want to reach them, you need to have a strong digital marketing strategy in place. For a successful campaign, you must create content that your users can readily find and comprehend. Medicare (insured) consumers versus self-pay (out of pocket) patients. However, there is no guarantee that they will all need the specific set of services that your facility provides. So we compiled reports examining keyword volume and competition across the Atlanta region that revealed potential opportunities to expand their reach and grow their market share. This is because there is high competition and relatively high lifetime value for ofresidents in the facility.
Conduct a thorough keyword research. Create advertising campaigns to reach the right audience. By offering prospective residents flexibility and customizable options, that helps ensure buy-in and ultimately cross the sales finish line. Where you show your leadership in the senior living industry. With a little effort, you can create a digital marketing plan that's sure to generate interest in your senior living community. Flaig Smith highlighted that Ebeneze works to counteract staffing problems by enlisting multiple departments in the effort.
These figures are usually estimates, but they give you a great idea of estimated traffic. In this article we'll review the benefits of a diverse marketing plan, advertising senior living communities, different types of marketing, and how to diversify your strategy. Senior Living facilities face a few issues that makes this more challenging. We found that the community picked a name that shared a name with a correctional facility about 20 miles away, which meant when people search for their senior living community, the correctional facility would also show up in search results. Who are you trying to reach with your marketing? Your presence must be intentional and well-managed. At the end of the day, this information is for those who require the services of your community. When you work with us, you get access to a wide range of services from one marketing agency. We collaborate with your senior living facility to learn about your tone, what you really want potential residents to take away from your website, and how we can optimize your content to increase inquiries. Working closely with the current marketing manager to craft a campaign with a consistent message for promoting the brand via. We provide everything under one roof, from keyword specialists and SEO performance analysts to web developers.
Prioritize valuable content. A customer relationship management (CRM) system is the most effective way to gauge the impact of tactics on your sales traffic. Many consumers look for assisted living communities, for example, when they have experienced a health scare and want to know if your community is a safe and pleasant environment for them or their loved one. Each channel has its own strengths and weaknesses, so it's important to test and see what works best for your community. For example, Google Ads (formerly Google AdWords) is a customizable, efficient marketing tool used by millions of businesses to get their organizations noticed online.