It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied... Talent alone can only get you so far. Well, hell no, it isn't. Unthinkable thinkable and the impossible possible. Be prepared to put in the work. Almost completely self-educated (he left school at. I wanted to read it because of the title.
'Talented but timid? It discusses business and personal success in short, easy to digest snippets. If you don't like reading, this book is perfect for you. 2008 GOOD++ SMALL PAPERBACK PHAIDON [ 5/2003] [ARDEN, PAUL]. Three valuable lessons I learned from this book were to: 1. Also this book brings interesting topic, how important is to be creative. A sentence that didn't make sense to me: These are not your thoughts anyway, they are someone else's thoughts floating in the atmosphere, all you need to do is to have the right frame of mind to pick it up. Open-mindedness means you are ready to share your ideas, and hopefully, polish them to remove irrelevant parts. I met him when he worked as creative director at Saatchi & Saatchi and he was simply inspirational – as is this practical, unpretentious little book. '
It's not that I'm not interested in business, but as a current pre-med student, it honestly doesn't relate to my life. Genius will never be fashionable, but it can become a trend. I'm sure that people involved or want to be involved in business would appreciate this novel. Binding: Soft cover. You have been given fair warning that the contents are morally revolting. I-D. 'Saatchi & Saatchi creative legend-turned-director Paul Arden has committed his considerable wit and creative thinking to paper in a handy-sized book on how to succeed. Free UK Standard Delivery (or choose next day at checkout). Roger Kennedy (head of typography at Saatchi & Saatchi at the time) rose to this challenge by organising Arden's pithy advice into the form of a small book. It was an OK read during short moments of spare time, but I expected something different of it. With a big title, he offers up his wisdom on issues as diverse as.
Keywords: 2008 good++ small paperback. When you take the book literally, it is an excellent guide for a growing advertising agency also. The dimensions are perfect – the book is little larger than a postcard. This uplifting and humorous little book provides a unique insight. First of all - yes, this book is educational and very easy to read. Even though it was published in 2003, you still could relate to what the book is talking about to our recent time. A lot of wits and wisdom, a book that makes you push harder on your profession or anything in life. Allow for some out of the box thinking. However much you may want it to be about how good you want to be, in the end it really is about how good you are. UPS EXPRESS DELIVERY — Arrives in 2 days. It should remind us all that nothing is impossible. After you have your sights set on your goal, the next part is working towards it. 🍕 Read some more of our book summaries.
I could've read something else, something better. Sellers are required to accept returns, when initiated within 30 days of the estimated delivery date, for all reasons under AbeBooks' Return Policy. Paul Arden is not everybody. Mr writer, although I agree with your main points and I enjoy your quotes, one must recognise that ambition only takes you so far.
Can be applied to aspects of modern life. WHITE GLOVE DELIVERY — Your order will be shipped to a local delivery company, who will contact you to set up delivery. 20 minutes of my time was wasted because I read this book. Once returned to our warehouse, we will inspect your item(s) and issue a refund accordingly. But for a book that shouted about originality and creativity in every page... it brought absolutely nothing new to the table. If you work in annual reports, a brief summary is helpful. Maybe I'm too much of an annoying cynic, but everything that was said came across as a regurgitated tweet from a middle aged man that was successful in the 80s. UPS STANDARD DELIVERY — Arrives in 3-5 business days. Arden was a contrarian and maverick. I have already written more than I want to about this very bad book, but unfortunately there is one more point to be addressed before I stop. For example, some quotes are writen in a whole page with big a font, some of them are in bold and some are attached to pictures and stories. Drawings, photographs and wild fluctuations in type size and style help enforce Arden's anecdotes and examples.
If you want inspiration this book will give it to you, not because it's full of Aha moments or well articulated advice but because it's been written so poorly you wonder how it even made it to the printing press, which means even YOU could write a better book and get it published. If your work involves creativity, this book will inspire you to push your limits and communicate your ideas at the right level to your clients. Getting ahead in your niche usually involves taking risks, we stay in our comfort zones for fear of making a big mistake. Categories: Business & Economics. Super quick read and worth the 30 mins you'll spend with it.
But also you should enjoy your way, not just running to reach the goals. It's best to fail at being original than to succeed at being a copycat. • A pocket bible for the talented and timid to make the. In other words, it's more than a how-to book for agency creative staff: it's a management manual. It makes a couple of interesting points about marketing yourself, but it was definitely written for a group of people with personalities, skills, and talents very different from me. That's the only inspiration in this inspirational book. It's like my little holy book that I skim through every now and then.
Take responsibility. Quantity: 1 available. 128 pages, Paperback. Refund amounts are based on the return reason. Work towards your goals. You will earn Rewards points. Leave room for collaboration. Accentuate the positive. His advice on personal and business success are easily applicable to anyone running a studio.