Rob: Let's break in here and talk a little bit more about some of the things that Dave has been mentioning. So, anybody who wants to catch that can get to know you a little bit better there as well. • How to look at your tasks from a different perspective and minimize urgency. Yeah, you can definitely break things down more in order to right size them to accomplish more in 90 days. So, hydration, making sure… You don't check your clean eating checkbox for three days in a row. Another weird example and I tie it into water is that I can just turn a knob and there's clean drinking water coming out of the faucet. I know this is in the weeds, but we're pretty nosy and we like to know what you do. It's just like basics. The other thing that I saw is that there's a lot of methodologies that are collection of hacks, collection of tricks, they're going to have this, they're going to have that, but there's no actual system that involves that. There's always these frameworks that you're going to have. You can do it in your own journal if you want. Words that end with ruel in the bible. So, yeah, it's going to help you become a better leader, work on yourself.
It's part of the plan. A lot of us, even if we've been doing it for a while, we still don't feel like an entrepreneur. It has to get done soon. Words that end with ruelle. Dave: Yeah, like I said earlier, it could be financial goals. The other one is you're going to need to market and sell that course. It's unpredictable with young children. I added the second part too is that I'm a big believer in the frequency of alignment, checkpoints of your alignment, making sure you're still in the right direction, where you want to be.
Dave: Well, I think nowadays, people call themselves entrepreneurs before they actually accomplished anything. So, I really appreciate that flexibility. And then I've got to record the podcast. The main reason that changed was just my maturity, " Ruel says about his latest project. I talked about work-life harmony in the book, where you hear a lot of people talk about work-life balance and I really hate that word. But it's the same thing with everything that you're doing, whether it's your exercise, your meditation if you're into it, your gratitude, your healthy eating habits, so many things that you can build. When I saw him do that, I was like, "Yes, this is definitely the way which you see prioritization, " but also, I saw the way I was actually designing my workouts, designing and operating as an athlete. Take anywhere from 5 to 15 minutes to do that. How to pronounce ruel. I think we're going to have a training, Rob, soon, right? We did full turnaround with that company, sold it in 2016. I love the creative side of business, which is in my opinion, probably what the difference between a business owner and an entrepreneur per se.
The takeaway there is that you need to start with the big rocks if you want to get them into the bottle. You don't just want to do that for X amount of time and it's done. Now, we move to the next step, which is the prioritization phase. During that time, for me, becoming an entrepreneur, it's like anything else, going to the gym once doesn't make you an athlete. Definitely, it was really great training that we sat through. Dave: Thank you, Rob. Ruel on His Newest EP "Free Time," Sold-Out North American Tour, and Looking Back at Old Lyrics. But also, as a result, you're going to become a better business leader as well. So, routines that you're going to have in order to maybe speed up the process or work on with multiple clients. But if you're interested in getting a copy of Dave's book, I don't believe it's available on Amazon. Some people operate at a heavy capacity to create.
It was just me and my wife, who was my girlfriend at the time. I don't end up taking the summer off, or I don't hit that six-figure goal. The problem is that if you prioritize that… That's why in the book we talked about now, our matrix being glorified. The Copywriter Club Facebook Group. So, I think it does take practice to figure out how big is a particular project in order to say, "Hey, this is one of the big rocks that we're going to work on in our bottle this quarter. " It just means that that's a step off and we step right back on. What is it and how can you apply this to your life? • Narrowing down the most important things when everything seems top of the to do list.
So, if you have talked to me 10 years ago, I would go to the gym five times a week, but guess what now? I mean, there's so many little things that we take for granted in our lives that just make our lives so much easier. Only the one who actually wants to work within this framework will know what the result will look like. It goes into as simple, for example, as drinking water in the morning. So, there's an order to how things need to happen. Sometimes one partner is going to lead. Kira: That sounds good too. Do I want to build muscle, burn fat? I made a list of a few bullets here. It was the same thing for us, but we look really into personal self-leadership aspects. I started sharing my systems with them. Your reality, the way you operate, the type of business you operate, the type of lifestyle you're going to have is going to be different. Dan Kennedy has a great one on time management as well. So, in the impact matrix, the second most important task that we have, the second most impactful task is routines.
• The quickest, easiest way to get more done. So, thank you so much for sharing what you know and what you've accomplished with our audience. Well, you're going to know what the sand is. So, the key is working right. Rob: So, we're definitely going to get into more of that, but I want to go back to the amateur bodybuilding phase of your career as you're just starting out. So, understanding what are your milestones, what needs to be accomplished, and then break it down, breaking these milestones into actionable small rocks, bite-sized pieces, right? It's walking every morning. I realized that it was not the norm, let's say, where I grew up. This is how Effic was born. Rob: Before we get to the interview with Dave, this podcast episode is brought to you by The Copywriter Think Tank. We're going to share these techniques, these systems with everybody.
Now, here's what I want to accomplish short term. It's called an annual guideline. But truth is gratitude is the greatest remedy or the greatest medicine for anxiety. So, obviously, the rocks, which are always associated with innovation, with growth, they're going to take a lot more energy for you to perform.
I think it was just a matter of seeing my pattern and seeing how I was operating as a human. I was like, "Really? Created Feb 8, 2011. Rob: I don't know if it's because of the sports background, but I like the approach to energy management and thinking through not just what we tend to think of when we're talking about things like time management and planners and that stuff. You guys don't have the answers.