You guessed it — that goes to your bottom line, too. All Rights Reserved. Your goal should be to figure out how much it costs you to acquire a client and how much money you make per client. How Financial Advisors Can Use Lead Pilot to Create Facebook Ads (With Examples). And making sure these four areas of your ad are high quality will drastically improve your ad conversion rate and overall performance. Most of my clients never post regularly on social media, don't care about likes or followers and they still get amazing results. Keeping up to date with trends and current events allows businesses to engage with their community and bring in a larger audience. When creating a financial advisor ad campaign, think about what content you want to share with your target audience. 78% increase in paid CTR and a 32. In other words, if people are researching the best universal indexed life insurance, 401K rollover options, wealth management services, investment strategies or anything else related to financial planning, you can target those people on Facebook ads for less money than it would cost to target those people through Google PPC. Let's zoom in to some of these questions that people commonly query Google for – in this case, we use "financial planning" in "English/Singapore" as a guide. But once the numbers are large enough, these variations are irrelevant. Giveaways (eg premiums or prizes).
Financial advisors can use several different types of Facebook ads that financial advisors can use to reach potential clients. You need to know your target audience before you start creating financial advisor ads on Facebook, or you might be wasting money on clicks from people who will not purchase anything from you. Cite facts and figures that grab their attention. Most marketers will tell you a happy, smiling face is one of the most clickable elements on the web; it draws attention and gets people to take action. Creating engaging content for organic use. With such a large potential audience, Facebook ads are ideal for a successful financial advisor to market their businesses. Should Financial Advisors use Facebook Ads? Several factors make Facebook an excellent platform for advisors. Overall, the more followers in your audience, the better. Drive traffic to certain webpages? UPDATE: Major browsers (such as Safari, Firefox, and Chrome) are getting rid of cookies/have gotten rid of cookies, so retargeting may not be as effective as it once was.
Spoken languages (English, Spanish, etc... ). We really appreciate it! Increased rates of downloads are nice, but… they mean nothing; it's a distracting vanity metric. Needless to say, these are just a few examples of many clients we've been able to help get real tangible results using Facebook ads. However, this isn't the case. Disregard Vanity Metrics. That means you can utilize thousands of eye-catching ads that financial advisors are currently utilizing and have utilized in the past. Conversion Tracking. Talk to your audience: Who do you want to click on your ad? Lead Pilot even contains analytics for tacking potential clients and works seamlessly with Facebook Pixel.
A) Facebook Insights. This way when you finish you can ask if there are any questions and break the ice if need be with those pre-planned questions. Follow up with leads. But with proper targeting and suitable copywriting, financial advisor Facebook ads can help you reach new prospects and generate leads from social media users who are already interested in what you do. Always include a call-to-action: If benefits and emotions catch your audience's attention and motivate them, your call-to-action (or CTA) is the final push to turn an audience member into a lead. Too many financial advisors try to reinvent the wheel when they should take what already works and build on that — don't fall into this trap. Insincerity will only hurt your ad.
The use of logos, catchphrases, or slogans helps to stand out. Editing note: This article was originally published on August 11th, 2021 and has been updated to ensure consistency. Setting up a retargeting campaign is one of the first things you can do to get a big ROI increase. How does your ad stand up to the competition? Does your image backup this perspective? What are their biggest concerns? Always have multiple strategies to test. Lead Pilot contains a variety of content to help you generate leads – from editorials to infographics, video and interactive content. So, to get the best results from Facebook ads, it's important you work with an expert who has experience working with financial advisors and helping them get results with Facebook ads. A video sales letter is an online presentation where people can learn more about your financial advisor firm, how you can help clients and why working with you is better than other alternative options. Evoke emotion: Emotion is a driving force. This type of question speaks directly to the pain point that many people have and will make them want to click on your ad to learn more. 37 billion daily active users, we can agree that your audience is on Facebook.
Do you want to educate potential clients on industry trends? I. e. no financial jargon). C) Facebook Ads Manager. Here's another example of another one of our financial advisor clients getting leads for under $5 using Facebook ads: That's 152 leads in just a few weeks by spending only $711 targeting a COLD audience. No matter the reason, there's nothing wrong with your answer — but smart financial advisors lead with this: it's all about dollars in versus dollars out. Visuals such as photos, illustrations and videos are key in your Facebook marketing efforts.
It's one thing to pause ad spend on a losing ad — it's something else entirely to cut a winner when it's performing. Instead, get people to a medium you control, like your email list, which is one of the most powerful marketing tools you can use. Facebook is rented land — you don't own or control it; you just operate on it. Start Small To Win Big. The cost of running ads using social media marketing for financial advisors continues to grow.